Weak (i.e. inconsistent) sauce
Two of Taco Bell’s current ad campaigns imply an unacceptably inconsistent ethical worldview. In the spot for the new “Loaded Grillers,” a kind of neo-Stirnerian egoism is celebrated, with the übermench depicted as a smug, cardigan-clad hipster:
But in a series of commercials for the 12-taco “Party Pack,” our narrator sneers about the other-directed social virtue of bringing good food to a party:
You haven’t fooled us, Taco Bell. Your first strike: the way the hard tortilla inside the Crunchwrap Supreme always gets soggy by the time you get home to eat it. This rank incoherence is strike two.