Weak (i.e. inconsistent) sauce

by Allan

Two of Taco Bell’s current ad campaigns imply an unacceptably inconsistent ethical worldview.  In the spot for the new “Loaded Grillers,” a kind of neo-Stirnerian egoism is celebrated, with the übermench depicted as a smug, cardigan-clad hipster:

But in a series of commercials for the 12-taco “Party Pack,” our narrator sneers about the other-directed social virtue of bringing good food to a party:

You haven’t fooled us, Taco Bell.  Your first strike: the way the hard tortilla inside the Crunchwrap Supreme always gets soggy by the time you get home to eat it.  This rank incoherence is strike two.